South Korea's most popular websites 2024

According to Nielsen Koreanclick, naver.com was the most visited website as of August 2024, with over 23 million unique visitors and a reach of around 74.3 percent. 

Naver’s home advantage against Google

Naver is a search engine developed in South Korea and operated by Naver Corporation. After its launch in 1999, the company furthered its reach by becoming an early pioneer in user-generated content. Nowadays, the website features blogs, a web comic service, internet communities and much more. Having established an all-Korean website that features several all-Korean services, Naver has deep roots in South Korean online culture and a big advantage against Google. Another loss for Google was the blockade of its navigation service within the country boarders by the South Korean government.

Internet usage

South Korea is not only among the countries with the fastest mobile internet, but also an internet penetration rate of over 97 percent. Additionally, close to 95 percent of South Koreans aged six years or older own a smartphone. Therefore, it is no surprise, that South Korea was the first country to upgrade their networks to 5G. With an average citizen of each age group spending between one and more than four hours online per day, the internet plays an important role in daily lives.